Rebecca Trevitt ponders flowers and life way too much. Ever curious, she’s an avid collector, grower and arranger of nature, capturing its beautiful gentle chaos.
The challenge was designing an identity that was just as gritty, organic, curious and varied as the posies she creates and mother nature itself.
Organic shapes of flowers, petals, seeds and leaves were used with a combination of unique colourplan papers to either compliment, or contrast with the creativity of Rebecca’s botanical work. The letterpressed, die cut tags dangle from her work like a petal or leaf in the process of gentle decay. The print functions as business cards, tags for her flower arrangements, and as a keepsake long after the inevitable occurs.